Imagine, for a second, that you saw “homemade pizza” earning more search volume on Pinterest. In any industry, discovering a trend in its early phases may determine how many impressions you receive on your account. Understanding the terminology of this popular platform will help you learn how to identify trends brewing on Pinterest and connect them to your business. When a user enjoys a pin, they can save it to a “Board.” Additionally, group boards allow people with common interests to share their favorite pins in a specific category or genre. Moreover, pins may also include links to products, storefronts on various marketplaces, blog articles, or anything else that creators want viewers to see. Pins can appear in various media forms, such as videos, images, and text. Furthermore, users can browse through different “Pins” that the Pinterest algorithm curates, matching users with their top interests and passions.

These ideas can come from prevailing fashion styles, mouth-watering recipes, life-improving products, or even movie recommendations. According to Pinterest, more than 400 million people visit the platform every month to explore and discover inspiration from more than 240 billion saved pins. What is Pinterest?įirst and foremost, Pinterest is a discovery search engine centered around ideas and interests. Come join the Premiere Creative team as we delve into the best practices for finding exciting new Pinterest trends.

These trends can dictate the types of content you serve up while playing a vital role in your brand’s marketing strategy. With millions of monthly users, brands can use Pinterest as an invaluable tool for recognizing emerging trends online. Do you find your store struggling to keep up with modern trends in eCommerce and online shopping communities? Is your business unable to predict or catch trends at the earliest stages? Doing so gives your brand an enormous advantage over your competitors by stepping into untapped markets.

The pinterest trend